G20 · Design AdWords Bidding & Serving G20 · 设计 AdWords 竞价与投放
Verified source经核实出处
Ads auction is Google-classic. Credibility A.
Key decisions关键决策
- **GSP / second-price auction** with quality score multiplier.**GSP / 第二价拍卖** + 质量分乘数。
- **Real-time CTR prediction** via logistic regression / deep model on features.**实时 CTR 预测**：LR / 深度模型。
- **Budget pacing**: smooth spend across day (probabilistic throttling).**预算节流**：全日平滑（概率式节流）。
- **Fraud filtering**: IVT detection before billing.**反作弊**：IVT 检测后再计费。
Follow-ups追问
- Brand safety? classifier on page context + advertiser opt-outs.品牌安全？页面上下文分类器 + 广告主屏蔽。